Rex Stewart
Rex Stewart was a principal in the consulting firm of Renovations, Inc.
Author's Articles
| Title | Issue | Date |
|---|---|---|
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"Do everything in your power to ensure the quality of your products and services before marketing your business," recommends the author of Guerrilla |
015 February - March - 1988 | June 8, 2004 |
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What is an advertising strategy? Basically, it is the formulation of a message that communicates to the market the benefits or problem solution characteristics of the product or service. |
007 October - November - 1986 | January 9, 2004 |
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We are cooperatives out there -- that much we know. But what does that mean as far as your store's niche in a marketplace of food stores? |
005 June - July - 1986 | January 9, 2004 |
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In the previous article, we talked primarily about tools to determine your market niche and ways to utilize these tools in gathering information to determine your store's market position. |
006 August - September - 1986 | January 9, 2004 |
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Customers are complaining, "Prices are too high"; "Safeway only charges 98 cents for milk"; "Your produce prices are too high." Yet, at the same tirne, your gross margin is only 24 percent, and the |
010 April - May - 1987 | January 9, 2004 |
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Pricing is a crucial but often misunderstood aspect of retailing. |
009 February - March - 1987 | January 9, 2004 |
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Your store is bursting at the seams, customers are elbow to elbow, merchandise is falling off the old wooden shelves. |
011 June - July - 1987 | January 9, 2004 |
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In our last article, we proposed ground rules for remodeling your store. |
012 August - November - 1987 | January 9, 2004 |
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Why implement an inventory control system? For one thing, it can reduce the cost of running your business. Furthermore, it can improve customer service through lower out of stocks. |
017 June - July - 1988 | January 9, 2004 |
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The job of promoting your co-op encompasses everyone involved in the business. Employees, board members and even member/shoppers participate in marketing the co-op. |
014 December - January - 1988 | January 9, 2004 |
LAYOUT PRINCIPLESDepartmentalize
Disperse volume |
022 April - June - 1989 | January 9, 2004 |